The Laramie Project Essay Example For Students

The Laramie Project Essay The Laramie Project is set in Laramie, Wyoming in 1998, where Matthew Shepard, a gay understudy from the University of Wyoming was seized, beaten, attached to a fence and left beyond words. This play shows the crowd the lives of the towns individuals in Laramie previously, during and after the passing of Matthew Shepard, just as their responses and feelings towards this incident. I appreciated the entirety of the throws exhibitions on the grounds that all of them depicted their various characters well overall. The presentation that I delighted in the most was Reuben Tucks, since he needed to play such a significant number of various characters in a steady progression, and he caused it to appear to be easy to the crowd. We will compose a custom article on The Laramie Project explicitly for you for just $16.38 $13.9/page Request now He played two totally various characters, Reverend Fred Phelps and Father Roger Schmidt. Reverend Fred Phelps is very enemy of gay and goes to Matthew Shepards burial service conveying signs that state God Hates Fags to challenge the treatment that Shepard is getting on the grounds that he is gay. Father Roger Schmidt is a Catholic cleric in Laramie and isn't against gays, he doesn't accept that they are positive or negative in at any rate. From the outset when Reuben Tuck was moving between the two heavenly figures I got befuddled in light of the fact that the ensembles were the very same, he stuck a square bit of paper on his dark shirt under his neck. At that point he began to talk and the feelings and activities that he put into the two characters were similarly solid however unique in a manner which permits the crowd to comprehend that he is depicting an alternate character. I felt bothered and passionate during the scene where Amanda Gronich called the anonymous Baptist Minister to get some information about how he felt towards the Matthew Shepard occurrence. He stated, I trust Matthew Shepard as he was attached to that fence that he had the opportunity to consider a second when someone had verbally expressed the Word of the ruler to him and that before he slipped into a trance like state he got an opportunity to think about his way of life. In another scene before this discussion on the telephone the Baptist serve had a long monolog about how the Bible expresses that homosexuality isn't right and that great devotees of god ought not be gay and on the off chance that they will be they will push off. After I viewed these two scenes I couldnt help yet notice that one reason for Matthew Shepards demise are individuals like the Baptist Minister who lecture that being gay isn't right, to the more youthful age. At the point when I initially read the rundown of the play I didnt truly realize what's in store. I really believed that we would get the opportunity to see Matthew Shepard burglarized, beaten and attached to a fence, so I was eager to perceive how the cast would have the option to do a depict such a solid physical scene on a little stage. I was additionally thinking about how the entirety of the characters would be spoken to in front of an audience, will on-screen characters consistently go into and leave the house? Will it occupy for the crowd, since we are perched on every one of the three sides of the stage? What will they do with the setting? At that point when I got to the show everything was so straightforward there were two enormous dark stage like boxes on the stage and several seats. The stages and seats were fundamentally the main things utilized as the physical setting. The on-screen characters wore straightforward dark outfits. As the creation advanced I saw that the on-screen characters changed their ensembles in front of an audience before the crowd. From the start I thought that it was odd in light of the fact that Ive never observed entertainers change in front of an audience, and afterward I started to discover it diverting, on the grounds that I started concentrating not on the on-screen character who was acting, yet on different on-screen characters who were changing their outfits and characters. In any case, the lighting helped me center around the on-screen character who was talking. .u328d8a5beb95ee3fa0184e6ef8263677 , .u328d8a5beb95ee3fa0184e6ef8263677 .postImageUrl , .u328d8a5beb95ee3fa0184e6ef8263677 .focused content region { min-tallness: 80px; position: relative; } .u328d8a5beb95ee3fa0184e6ef8263677 , .u328d8a5beb95ee3fa0184e6ef8263677:hover , .u328d8a5beb95ee3fa0184e6ef8263677:visited , .u328d8a5beb95ee3fa0184e6ef8263677:active { border:0!important; } .u328d8a5beb95ee3fa0184e6ef8263677 .clearfix:after { content: ; show: table; clear: both; } .u328d8a5beb95ee3fa0184e6ef8263677 { show: square; progress: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; mistiness: 1; change: darkness 250ms; webkit-progress: obscurity 250ms; foundation shading: #95A5A6; } .u328d8a5beb95ee3fa0184e6ef8263677:active , .u328d8a5beb95ee3fa0184e6ef8263677:hover { haziness: 1; change: murkiness 250ms; webkit-progress: murkiness 250ms; foundation shading: #2C3E50; } .u328d8a5beb95ee3fa0184e6ef8263677 .focused content zone { width: 100%; position: relati ve; } .u328d8a5beb95ee3fa0184e6ef8263677 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enrichment: underline; } .u328d8a5beb95ee3fa0184e6ef8263677 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u328d8a5beb95ee3fa0184e6ef8263677 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-stature: 26px; moz-outskirt span: 3px; content adjust: focus; content improvement: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u328d8a5beb95ee3fa0184e6ef8263677:hover .ctaButton { foundation shading: #34495E!important; } .u328d8a5beb9 5ee3fa0184e6ef8263677 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u328d8a5beb95ee3fa0184e6ef8263677-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u328d8a5beb95ee3fa0184e6ef8263677:after { content: ; show: square; clear: both; } READ: Woman in Black-dramatization coursework EssayThe entertainers typically changed their ensembles where there was no spotlight, so the crowd wouldnt be occupied. The entirety of the ensembles and props the on-screen characters utilized were on one table. Everything on that table looked exceptionally disorderly, yet the on-screen characters didnt appear to have any issues with finding what they required. I thought the ensembles were basic yet they despite everything gave the crowd an understanding on what the character the on-screen character was depicting is like. The set didn't just included two huge dark stages for height, h owever a virtual screen which indicated the setting, the effortlessness of this permitted the landscape to change effectively and permitted the crowd to know whether the entertainers was depicting somebody inside a house, before a medical clinic or at the fence where Matthew Shepard was attached to. Before I went to this show I didnt truly recognize what lighting was truly utilized for, I realized that I could upgrade the presentation however I for the most part thought it was pointless. In any case, the lighting permitted me to concentrate on the entertainer who was talking and take in everything that they were stating as opposed to taking a gander at the other actors. Attending a play and viewing a film both have their advantages and disadvantages. I imagine that going to a play causes the plot of the story to appear to be increasingly practical, on the grounds that the entertainers are directly before you, so you don't need to think for a second this was changed by a PC. The association among on-screen characters and crowd is all the more remarkable when in a theater in light of the fact that, the crowds responses towards a scene in a play can make the entertainers feel more in control and conceivably improve what they are doing. At the point when you are viewing a film, you don't have any effect on what the on-screen characters are doing. In any case, you can see the entertainers all the more obviously and their little developments can mean a great deal of things, while in a play the crowd won't have the option to see little development, so everything must be overstated. The crowd delighted in the play. During interlude when we were advised to go out the crowd individuals were all discussing the play. During the play there was this lady bringing up specific exhibitions to her companion and revealing to her the names of a couple of the characters which she thought merited calling attention to. After the play, when we could ask the cast and executive inquiries there was a man who was so awed by the show that he was frustrated that it was not performed on an a lot bigger stage and he kept bringing it up finished and over. I would give The Laramie Project five stars in light of the fact that the entertainers exhibitions as various characters were all unbelievably vital and particular; the space gave was additionally utilized well overall.

Essay On Critical Incident Analysis During Placement Nursing Essay

Paper On Critical Incident Analysis During Placement Nursing Essay This paper will ponder basic occurrence which occurred at my arrangement. It will plot how basic occurrence examination is joined in the consideration arrangement of individuals with emotional wellness issues especially from a nursing point of view. I will likewise endeavor to call attention to the shortcoming and the estimations of reflection and examine care arrangement in an increasingly organized restorative methodology. Bandman and Bandman, (2002) recommend that so as to break down an episode we have to think fundamentally, pondering our convictions, thoughts, emotions and utilization of language. Bet and Brennan, (2000) recommend that connection among reflection and basic reasoning underlines the requirement for basic intuition to be founded on intelligent reasoning. In this article I will likewise draw on Johns Reflective Cycle (Pearson et al 1996) to give the peruser an away from and investigation of the episode, featuring hazard the executives as a significant issue of conce rn. I will likewise feature the every day dangers, which Mental Health Nurses face according to the morals, approaches and methods that direct them. The sum total of what names have been changed for reasons of privacy Nursing and Midwifery Council, (2008). Drawing upon an occurrence inside my latest position, the conversation will think about the helpful mediation of family treatment as long haul psychotherapeutic intercession to treat a distinguished patient determined to have distrustful schizophrenia. It will likewise fundamentally break down the advantages and setbacks of this mediation. Portrayal Thinking about the occurrence portrayed later in this article, I thought that it was increasingly proper to utilize Johns Reflective Cycle, (Pearson et al 1996) in light of the fact that it centers around both the patient and the medical caretaker dissimilar to different models that come up short on a client center reflection primarily around the attendants emotions, thoughts, convictions and decisions. Johns Reflective Cycle (Pearson et al 1996) places incredible accentuation on the sentiments, feelings and understanding of the customer just as the specialist, which I feel is of more prominent importance as it offers a progressively target point of view. The intelligent cycle is additionally clear, simple to follow, straightforward and gives the peruser an away from of the episode which is significant in understanding the entire intelligent procedure. Johns intelligent cycle outlines the accompanying structure; first stage-wonder, second stage-method of reasoning, third sage-causal fundamental elements, fourth stage-reflection, fifth stage-elective activities, 6th stage-end. Following this rule it is that one can structure their appearance and bring out sense to the entire intelligent procedure. I decided to expound on this occurrence since I feel it accentuates the dangers emotional well-being attendants face when working with intellectually upset individuals. It shows how arrangements and techniques can impair experts, putting them at expanded danger of forceful or problematic conduct. I likewise thought that it was anything but difficult to utilize the basic episode examination method to assess conceivable restorative intercession in understanding consideration. The hazard presented by the patient in this situation could have been decreased if the medical caretakers associated with the patient consideration utilized psychosocial mediations. The episode depicted in this article raise doubt about the approaches and techniques utilized in Community Mental Health Services on managing emergency or crisis circumstance and the obligation of care as a job the medical attendant. Legitimately and morally nurture are not permitted to look through patients in the network, (Thomas et al 1997) which spots staff in an entirely defenseless position which is obvious subsequent to perusing and considering the situation. Zack experiences Paranoid Schizophrenia. Following is a short rundown on Schizophrenia so as to give the peruser an image of the patients condition. Schizophrenia is an expansive term given to gathering of dysfunctional behavior which are customarily portrayed by thought issue, sound-related and visual mental trips, capricious convictions alongside passionate and conduct issue prompting dynamic weakening and social withdrawal Ironbar and Hopper, (1989). This patient specifically experiences Paranoid Schizophrenia, recognized by extreme idea issue, daydreams and pipedreams, the victim having observations, convictions and thoughts of reference that things are being said about them and things being done to them which they accept may cause them hurt Thomas et al (1997). Clinical treatment includes long haul utilization of psychotropic meds, for example, hostile to maniacal medications and disposition stabilizers. From a social model methodology investigate has indicated that drawn out ps ychotherapy projects, for example, family treatment have demonstrated compelling Thomas et al (1997). Understanding Profile and Context Zack is multi year old male outpatient known to the Mental Health Services since 2001 with an analysis of Paranoid Schizophrenia. Zack is a refuge searcher from Algeria and of Muslim birthplace, however he isn't extremely severe with the religion. He visits the center each fortnight for his terminal (Depixol) infusion. When is unwell, he creates thoughts that Jews and gay people are scheming against him and accepts he has uncommon forces. The two his folks are alive; they accept he carries disgrace to the family because of his psychological instability. There has been developing worries about Zacks family not doing what's needed to help him through his disease and ignoring his needs. Staff has raised the need to connect with the family in family treatment as a method of aiding Zack and family adapt to his disease yet so far no relatives has consented to this kind of intercession. Situation/Phenomenon-Reflection The Depot center ordinarily opens at eleven oclock following the week by week Community Mental Health Team meeting. Zack was expected for his stop infusion that day however he showed up two hours ahead of schedule looking unkempt. The Community Psychiatry Nurse (CPN) and I went to converse with Zack and revealed to him that we were having a gathering in this manner he needed to return when the facility opens. Zack said he needed to have his infusion early in light of the fact that he wished go to the Muslim festivals occurring locally that day. He showed indications of being intellectually upset, talking and mumbling to himself about obviously good for nothing and peculiar things. Zack seemed, by all accounts, to be extremely unfriendly and provocative with fluctuating contemplations. The CPN demanded Zack needed to stand by however he was inflexible on getting the terminal right away. Zack turned out to be progressively fomented, pacing here and there, raising his voice yelling oppressive words to us. Zack started to make treats of pyromania, guaranteeing he had a blade. He proposed he would wound one of us on the off chance that we didn't hold fast to his requests. When he said that and having watched his conduct, I was confused from one perspective the need to take care of this patient who was obviously unwell and needing backing and treatment, while likewise being aware of the hazard to both the CPN and myself. The CPN chose to limit the hazard by consenting to give Zack his infusion and getting him out of the structure as fast as could be expected under the circumstances. I felt this was an unsafe choice provided that Zack had a blade we were conceivably putting ourselves in more serious peril by connecting with him further. I pulled the CPN to the side I let my sentiments known. The CPN reacted by illuminating me that Zack didn't have a past filled with brutal or forceful conduct nor was he known to convey blades. I felt we expected to ensure Zack was not conveying any blades or sharps before we went into the clinical space to give him his infusion. The CPN at that point asked Zack tranquilly and obligingly in the event that he was conveying the blade now Zack delivered a blade from inside his coat. We followed the Trust arrangement for managing outfitted and perilous patients that you should get back to for up; we squeezed the caution alarming other staff for help. The police were called and shown up rapidly they held onto the blade Zack was additionally seen as conveying a screwdriver. He was taken to an intense confirmations ward of a close by emergency clinic under Section 2 of the Mental Health Act (1983) for additional evaluation of his psychological state. His family were educated however they appeared not to be concerned. Impacting Factors Family treatment includes the entire family in the treatment procedure dependent on the understanding that a specific manifestation or gathering of indications, showed by a relative. Thinking about Zacks relationship with his family it is essential to take note of that because of their way of life the family had negative disposition towards the ailment and they felt it carried disgrace to the family. By teaching the family, which is a significant segment of family treatment, it helps increase understanding into the disease, how they can screen, bolster and manage the patient which adds to the improvement of knowledge and lessens danger of backslide and clinic affirmation. Fadden, (1999) refered to by (Gillam 2002, p106) characterizes psycho instructive mediations as those intercessions where the patient and relatives are seen together, where is procurement segment notwithstanding an educational component where the essential point is decrease of backslide in the patient It has been de monstrated that those patients who have family who are eager to participate in the patients care in a steady way have an improved likelihood of keeping up strength in their psychological state. In this way, utilization of family treatment as a long haul psychosocial intercession lessens the danger of backslide, which is the thing that occurred in this situation with Zack. Connecting with the patient is significant in furnishing care and checking individuals with schizophrenia and it would be significant for the patient and his family. The family likewise feel bolstered by the specialist who works with them to help build up a comprehension of the ailment and decrease their dread and confused preferences. As a medical caretaker/specialist it is essential to comprehend impacts of culture in this circumstance and attempt to carry attention to the family that psychological sickness is very

Morton, Oliver Perry

Morton, Oliver Perry Morton, Oliver Perry, 1823â€"77, American political leader, b. Salisbury, Ind. He was admitted (1847) to the bar and began practice in Centerville, Ind. Morton helped organize the Republican party in Indiana and was its unsuccessful candidate for governor in 1856. When Gov. Henry S. Lane went to the Senate in 1861, Morton, as lieutenant governor, succeeded him; he was elected to the office in his own right in 1864. Despite having to contend with a hostile Democratic legislature for part of his tenure, he was one of the ablest of the Civil War governors and a strong supporter of President Lincoln. In 1867 he resigned to enter the Senate, where he served till his death. There, as one of the leading radical Republicans, he fostered uncompromising Reconstruction legislation and was prominent in the impeachment of President Andrew Johnson. He was a member of the electoral commission in the disputed presidential contest of 1876. See biography by W. D. Foulke (1899, repr. 1974); W. B. He sseltine, Lincoln and the War Governors (1948). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

Effects Of Smoking Ban On Children - 1747 Words

Smoking Ban Name: Institution: Course: Date: The number of people suffering from secondhand smoke in UK and US has increased tremendously over the years. A lot of money which could have been used to start projects that will spearhead growth of the economy is being directed to treat these diseases. Majority of the affected population are young children. However, research has indicated that the largest number of these children emanates from family where none of the parent is a smoker. This is an indication that they inhale the cigarette smoke while on the streets and other public places such as restaurants (Sandford 2003). The government has a mandate of protecting its people. Young generation holds the future of these countries on their hands. As a result, every administration has a responsibility of protecting this generation. In an attempt to protect the whole population, these governments have come up with several measures that are aimed at reducing the exposure of the people to this kind of smoke (Callinan, Clarke Kelleher 2010) The number of smokers in these countries is smaller compared to non-smokers. As a result, the governments are protecting the majority of the population through developing various strategies that will reduce the impact of cigarette smoke on the people. The smokers should stay outside the homes, restaurants and shops until they finish their activities. Although this will viewed as a way of segregating the smokers from theShow MoreRelatedThe Negative Effects Of Smoking In Public Places1157 Words   |  5 Pages Smoking should be banned in public places The government of the United States, should ban smoking in all public places because of the adverse effects of passive smoking on smokers, non-smokers and the environment. 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Moreover, it is a highly addictive habitRead MoreThe Effects Of Smoking Ban On Employees And Passive Smokers At Work Place And Home1295 Words   |  6 PagesInvestigating the effects of Workplace Smoking Ban Contents Investigating the effects of Workplace Smoking Ban 1 Aim and Objectives 1 Literature Review / Research Background 2 Research Rationale 3 Learning Outcomes 3 Study Design 4 Type of Study 4 Type of Design 4 Data Types 4 Ethics 5 Risk 5 Required Resources 5 Research Time Frame 5 References 6 Aim and Objectives The kay aim of the research is to investigate the effects of smoking ban at work place on employees and these effects may include healthRead MoreSmoking Banning Public Areas Yield Positive Effects For All1211 Words   |  5 PagesSmoking Bans in Public Areas Yield Positive Effects For All One of the major reasons for death and preventable diseases is tobacco use. 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Across the country, states have banned smoking in public areas and inside buildings

Deviance A Sociological Perspective - 824 Words

Imagine yourself rich and powerful willing to act on committed crimes done by the individual or protect loved ones. Deviance is used by society to evaluate behaviors that take place during everyday social norms. Usually most individuals agree or conform to certain behavior or actions. Deviance is defined is numerous ways. Researchers believe that deviance is violation of social norms. Some believe deviant behavior is when one is breaking the law or acting out in a negative manner. Individuals use specific words to classify deviant acts from a sociological perspective. There are crimes that are deviant actions and not deviant acts. For example; this could include rape or murder. The book discusses Privileged Deviance being controlled by†¦show more content†¦Many laws are enforced to maintain crimes and protect individuals from violent deviant behaviors. Deviance is conducted based on interactions between individuals and groups. The labeling theory mentions social behavior whe re individuals stay deviant to maintain identity or label. Thio, Taylor, and Schwartz state â€Å"the word interaction deviance is a human activity involving more than one person’s act† (Thio, et. al, 2013, p. 35). The theory suggests individuals to reflect on their behaviors and how others view them. The labeling theory could be linked to the symbolic interaction foundation perspective. Understanding deviance and criminal behavior is approached through the labeling theory. The deviant act begins with the hypothesis that no act is essentially criminal. Criminality is recognized by individuals who feel powerful through the design of laws and the interpretation of law enforcement. Deviance is handled by the interaction between deviant and nondeviant actions and how the criminality is interpreted. Individuals, who represent force of law or order, could offer the main source of labeling. For example; this could include police, courts, or school authorities. Labeling indivi duals and understanding deviance hypothesis specific people who reinforce power based on class level and demands are likely to bypass committed crimes. Defining specific deviance and comprehending deviant behaviors labels privileged deviance as wealthy individuals, by menShow MoreRelatedThe Sociological Perspective On Deviance1795 Words   |  8 PagesAssessment Criminology By Kayla Dunn 10/10/2017 When defining deviance, it’s a behavior that is recognized as violating expected rules and norms and behavior that departs significantly from social expectations. In the sociological perspective on deviance, there is subtlety that distinguishes it from our commonsense understanding of the same behavior. Sociologists stress social context, not just individual behavior. 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Sociological perspectives regarding crime emphasize the interconnections between conformity and deviance in different social contexts (cite). In the following paper I will attempt to analyze three sociological theories

Keller’s Brand Value Chain Free Essays

The Brand Value Chain(BVC) is a structured approach to assessing the sorces and outcomes of brand equity and the manner by which marketing activities create brand value. It provides insights to support the various decision makers in the company and stresses that every member of the company contribute to this branding effort. It believes that the value of rand ultimately resides with customers. We will write a custom essay sample on Keller’s Brand Value Chain or any similar topic only for you Order Now There are several steps to this when we look at this value creation process. Step I) Firm invests in a marketing program targeting actual or potential customers * Step II) The associated marketing activity then affects the customer mind-set –what the customers know and feel about the brand. * Step III) This produces the brand’s performance in the marketplace – how much and when customers purchase, the price that they pay and so forth. * Step IV)The investors considers this market performance and other factors to arrive at an assessment of shareholder value in general and a value of the brand. This model also assumes that there are a number of linking factors that intervene between these stages. These linking factors determine the extent to which value created at one stage transfers or â€Å"multiplies† to the next stage. * The three stages of multipliers moderates transfer between the marketing program and the three value stages: the program quality multiplier, the marketplace condition multiplier and the investment sentiment multiplier. Step I) Marketing Program Investment Firm invests in a marketing program targeting actual or potential customers. This can be intentional or unintentional.It is outlined by many activities such as product research, development, design, trade or intermediary support; marketing comm incl advertising, promotion, sponsorship, direct and interactive marketing, personal seling, publicity and personal relations and employee training. Big not always good. Multiplier I) Program Quality Multiplier The ability of the marketing program to affect the consumers will depend on its quality. The question is on what basis should it be judged. There are four major ones 1) Clarity: The understability of the brand is what is meant here.A brand with strong clarity will be easily interprested and evaluated by the consumers. It should leave an imprint and should not leave a doubt in the consumers mind when a brand is put in front off them. The program should answer the question of what is the brand. 2) Relevance: This is the meaningfulness of the program. A brand with strong relevance should make consumers take the brand seriously. It should make them believe that the brand exists for a reason. It should be clear to them about WHY they need it. 3) Distinctiveness: It is matter of uniqueness.The program should be differentiated so it doesn’t get lost in the sea of millions of other programs available to the consumers. It should be able to explain the brand to the people by grabbing their attention. 4) Consistency: The marketing program needs to cohesive and well-integrated. All the aspects must converge to create an impact on customers. And, it should also not differentiate from the past programs greatly and if there is a need to there needs to be a balance of continuity and change while evolving the brand in the right direction. Step II) Consumer Mind-SetThe associated marketing activity then affects the customer mind-set – what the customers know and feel about the brand. The mind-set includes everything that exists in the minds of the consumers: thoughts, feelings, experiences, images, perception and attitudes. If we understand this we can pretty much gauge the value of the brand. There are mainly five dimensions 1) Brand Awareness: The extent and ease with which customers recall and reorganize the brand and can identify the products and services with which it is associated. It measures consumers’ knowledge of a brand’s existence.This is probably the first step to having a mind-set as without knowing a brand, one cannot judge it. A deep and broad brand awareness is what most companies look for. 2) Brand Association: The strength, favorability and uniqueness of perceived attributes and benefits for the brand. This is the sectors which give key sources of brand equity as these are the means that satisfy the needs of the consumers. If they see that a brand fulfills a task that they need whether functionally, aesthetically, socially or otherwise, it would have major brand associations. ) Brand Attitudes: These are overall evaluations of the brand in terms of its quality and satisfaction it generates. Positive brand judgements. A customer after fulfilled with his need needs to feel that the brand is awesome. 4) Brand Attachment: The degree of loyalty the customer feels towards the brand. A strong form of attachment, adherence, is the consumer’s resistance to change and the ability of a brand to withstand bad news like product or service failure. In extreme cases, it could lead to addiction. It is the next step after strong brand attitudes. ) Brand Activity: The extent to which customers use the bran, talk to others about the brand and seek out brand information, promotions and events. The interesting thing here is how brand awareness and associations are part of salience when it comes to CBBE. The Brand Attitudes deals with judgements and feelings and brand attachment and activity is to do with resonance. Essentially the brand building process is putting out in customer mind-set. The above two steps relate to price premiums and elasticity. Especially the second one. Multiplier II) Marketplace Conditions MultiplierThe extent to which value created in the minds of customers affects market performance depends on factors beyond the individual. An individual might have high resonance with the brand but if the market conditions that is the external environment of the brand is not supportive, it can be disastrous for the brand’s market performance. Some of these factors include: 1) Competitive Superiority: If the competition has better programs, it is definetly going to harm your brand as the mindspace for your line of product cateogory will be taken by that of your competitor. ) Channel and Other Intermediary Support: After your brand is out there in the market, it goes into the hands of various other intermediaries such as franchisees, distributers, retailers etc. who have as much impact on the brand as the marketing program itself. So, unless they reinforce the same brand values that the marketing program does. 3) Customer Size and Profile: In the end, it depends on your customers, who are they? What are they capable of spending? Is it Profitable to cater them? These questions are as important as any.Unless the customer size is huge and hence, the profile is broad, a marketing program may not have enough impact. Step III) Market Performance This produces the brand’s performance in the marketplace – how much an d when customers purchase, the price that they pay and so forth. Brand value is created by several ways: 1) Price Premiums and Elasticity: Greater price premiums and ore elastic responses to price decreases and ineleastic responses to price increases. This is contributed by the first two things. 2) Market Share: The amount of the brand that people buy in a particular category. ) Brand Expansion: The success of the brand allows it to have the ability to add enhancements to the revenue streams by category extensions and new-products. 4) Cost Structure: Reduced marketing program expenditures thanks to the prevailing customer mind-set. When customers already have favorable opinions and knowledge about a brand. Any aspect is likely to be more effective for the expenditure level. Also lower cost because ads are more memorable, sales calls, more productive and so on. 5) All these lead to Brand Profitability. Multiplier III) Investor Sentiment MultiplierFinancial analysts and investors consider those of factors in arriving at their brand valuations and investment decisions. Some of them include: 1) Market Dynamics: The financial market that the brand is important as it fives the brand the necessary tools for its success. These include interest rate, investor sentiment, supply of capital etc. 2) Growth Potential: The rate at which the economy grows, country policies, PESTEL. Etc affects the growth of the brand too. 3) Risk Profile: Despite of the success of the brand, it might be risky based on the needs it fulfills. Its vulnerability about its facilitating and inhibiting factors. ) Brand Contribution: The importance that the brand has in its bigger portfolio also matters. If it is consequential, the ups and downs of the market performance may really affect the shareholder value. Step V) Shareholder Value The final step which involves both current and forecasted information about the brand as well as many consideations, the financial market formulates opinions and assessments that have very direct financial implication for the brand value. The most important indicators are the stock price, the P/E multiples and overall market capitalization for the firm. How to cite Keller’s Brand Value Chain, Papers

William Shakespeares Romeo and Juliet, act 1 scene 5 is a key point in the play Essay Example For Students

William Shakespeares Romeo and Juliet, act 1 scene 5 is a key point in the play Essay In William Shakespeares Romeo and Juliet, act 1 scene 5 is a key point in the play. It is where the two young lovers meet and where the plays main storyline begins to form. The scene is included in all adaptations of the play, which illustrates its importance. However, in each of the two film translations of the play directed by Baz Luhrmann and Franco Zefferelli the scene has been modified to suit the context and setting of the movie. The first, made in 1996 and directed by Baz Luhrmann is set in Americas Verona beach in modern society. The film is aimed at the teenage / young adult market and this is reflected by the modern day setting which includes aspects of society such as drug, gun and gang cultures in order to entertain the target audience with subjects they can relate to. The second adaptation of the play is directed by Franco Zefferelli and was made in 1968. It is intended as a true refection of Shakespeares work and is set around the era and location which Shakespeare intended- the 1590s, Verona, Italy. The society of this time is far different from that of modern day. We will write a custom essay on William Shakespeares Romeo and Juliet, act 1 scene 5 is a key point in the play specifically for you for only $16.38 $13.9/page Order now For example, almost all men carried swords, so fighting in the street was common, Fathers chose suitable husbands for their daughters, people married and had children earlier from 13-14 years of age and young girls were not allowed out of their house without a guardian/ chaperone. The target audiences are adults and students, as it allows the chance to see the context and society in which Shakespeare wrote his plays and sonnets. One of the first and main differences between Shakespeares original work and the two film adaptations are the changes in the text. The first observable contrariety comes at the very beginning of the scene, where the servants are preparing for Lord Capulets party. For a Shakespearean play, this would have been a very important element of the scene, allowing the stagehands to alter the scenery for the party scenes, and also to provide the comic actors in the troupe with a chance to display their talents. It was also a good way to show the contrast between the wealthy characters and those of a lower social standing. However, both directors chose to omit the scene from their film. This is probably because it isnt necessary to conduct scene changes in a motion picture and was seen as a good way to shorten the movie and cut production costs. As a prelude to the party scene, during Romeos speech at the end of scene four, Baz Luhrmann shows Romeo taking a mind- expanding pill. Obviously, this is now an all too common act for modern partygoers, but wasnt seen as much in Shakespeares era. Of course drugs were available, but they werent used in the relaxed, recreational manner of today and so it could only be concluded that Mr. Luhrmann included this to make the film easier for a young audience to relate to. Nonetheless, we now know that Romeo is high on drugs and not fully conscious of his surroundings, which is illustrated with point of view camera shots depicting blurred images, bright lights and slurred sounds. This may now make us cast aspersions on Romeos affection for Juliet, as we know that he his not in his right mind. It could be argued that this is a bad piece of directing, as it is the love between Romeo and Juliet that the plays main story revolves around. Therefore, we must have no doubt that the love they feel for each other is real Baz Luhrmann also brings other aspects of modern life to Lord Capulets party which were not included by Shakespeare, the first being a huge firework display as Romeo and his friends arrive at the party, giving us but a small taster of Lord Capulets wealth, and the preparation which the party has needed. Other moderisations of the scene are the bouncers on the door wielding ultra-modern automatic rifles and a metal detector in case of any weapons being sneaked in. These safety checks are perhaps what would be expected if the party was being thrown by royalty, symbolising the importance of the Capulets and their guests in their society. In contrast to this, Franco Zefferellis attempt to represent the original text is shown by his lack of any new inclusions. However, he does cut down Lord Capulets speech to- welcome gentlemen! I have seen the day that I have worn a visor and could tell a whispering tale in a fair ladys ear such as would please. Tis gone, tis gone. You are welcome gentlemen! and completely removing lord Capulets conversation with his kinsman. Such extractions of text are present in Baz Luhrmanns interpretation too, as Capulets welcoming speech is cut down to a simple à ¢Ã¢â€š ¬Ã¢â‚¬Å" welcome gentlemen! and once again, his conversation is totally omitted from the scene. These alterations are made as perhaps the directors see the speeches as unimportant to the overall story and as a result, are just a waste of time and money. Also, it is possible to see more in a movie than a play and so it would be easier for the director to just show Capulet welcoming his guests rather than including a full welcoming speech from the host. Also, both directors have chopped and changed Tybalts argument with Lord Capulet after he sees Romeo and wishes to fight with him. In Franco Zefferellis version for example, large parts are omitted and Lady Capulet is given a very small part to say- you are a princox. Baz Luhrmann chose to confine the argument to within a few lines and also decided to move Tybalts- Patience perforce with willful choler meeting Makes my flesh trembler in their different greeting. I will withdraw, but this intrusion shall Now seeming sweet convert to bitterest gall to the close of the scene, which creates tension between scenes, as we are left pondering this vengeful threat and what actions may result from it. Throughout the course of the scene, the only dialogue of any real importance is the sonnet spoken between Romeo and Juliet, which is reflected in the fact that both directors made no change to the original text for this part of the scene. However, the sequence of events during and after the sonnet differs slightly between the two versions. .u28ec62c1d60d61e30dfd3ede7b481f4b , .u28ec62c1d60d61e30dfd3ede7b481f4b .postImageUrl , .u28ec62c1d60d61e30dfd3ede7b481f4b .centered-text-area { min-height: 80px; position: relative; } .u28ec62c1d60d61e30dfd3ede7b481f4b , .u28ec62c1d60d61e30dfd3ede7b481f4b:hover , .u28ec62c1d60d61e30dfd3ede7b481f4b:visited , .u28ec62c1d60d61e30dfd3ede7b481f4b:active { border:0!important; } .u28ec62c1d60d61e30dfd3ede7b481f4b .clearfix:after { content: ""; display: table; clear: both; } .u28ec62c1d60d61e30dfd3ede7b481f4b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u28ec62c1d60d61e30dfd3ede7b481f4b:active , .u28ec62c1d60d61e30dfd3ede7b481f4b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u28ec62c1d60d61e30dfd3ede7b481f4b .centered-text-area { width: 100%; position: relative ; } .u28ec62c1d60d61e30dfd3ede7b481f4b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u28ec62c1d60d61e30dfd3ede7b481f4b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u28ec62c1d60d61e30dfd3ede7b481f4b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u28ec62c1d60d61e30dfd3ede7b481f4b:hover .ctaButton { background-color: #34495E!important; } .u28ec62c1d60d61e30dfd3ede7b481f4b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u28ec62c1d60d61e30dfd3ede7b481f4b .u28ec62c1d60d61e30dfd3ede7b481f4b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u28ec62c1d60d61e30dfd3ede7b481f4b:after { content: ""; display: block; clear: both; } READ: Shakespeare: Biography EssayFor example, in the Baz Luhrmann version, Romeo kisses Juliets hand after the line To smooth that rough touch with a tender kiss and then he kisses her on the lips after the line à ¢Ã¢â€š ¬Ã¢â‚¬Å" then move not, while my prayers effect I take. These actions are true to those of the original play, which is odd, as up to now, it has been Franco Zefferelli who has stuck to the script. Surprisingly, it is he who chooses to alter these actions, deciding that Romeo should kiss Juliet after the line à ¢Ã¢â€š ¬Ã¢â‚¬Å" Thus from my lips, by thine my sin is purgd. This is not a good choice, as the sonnet finished a line ago, and the flirtatious banter reaches its crescendo in the final line of the sonnet, leaving the perfect time for the kissing. However, Franco Zefferelli failed to notice the significance of this, and as a result he loses drama from his kissing scene. After the initial kiss, Baz Luhrmann chooses to include shots following the young couple as they attempt to elude Juliets nurse and yet more kissing ensues. This extra part is included to entertain rather continue the story and also perhaps to depict the level of love and lust felt between the two. Once again, the audience is given a subject that they can relate to, making it easier for them to understand how Romeo and Juliet feel about each other. For the rest f the scene, Franco Zefferelli reverts to his former method of accurately reconstructing Shakespeares work and little of the original text is changed. Conversely, Baz Luhrmann chooses to omit the nurses brief talk with Romeo, Capulets short dialogue and all the rest of the text. Instead, the nurse tells Juliet who Romeo is and Romeo discovers Juliets identity when her mother calls for her. As with prior text omissions, Baz Luhrmann most probably saw these pieces as an easy way to shorten the film and keep cost to a minimum. When choosing actors for each of their films, both directors had several factors to consider, such as target audience, setting, budget, current favorites etcà ¢Ã¢â€š ¬Ã‚ ¦. Firstly, Baz Luhrmann knew that he had a large budget which, meant he could enlist the talent some big name actors to star in his film. He also knew that to appeal to the teenage market, his Romeo and Juliet must be attractive and well known. In addition to this, both the actor and actress needed to appear older than the character, but not too old. This needed to be in place so that the director could include the sex scene of the play without causing a scandal, as the age of consent in England and the U. S. A is 16, whereas the characters are only 14/15 years old. Knowing all this, I think that Mr. Luhrmann chose his two leading characters well, Romeo has boyish good looks, and the actor Leonardo DiCaprio was very popular at the time of production, especially with teenage girls. In correlation to this, Juliet is a very pretty actress who looks younger than she actually is, fitting the bill perfectly and the prospect of viewing her in a sex scene would attract a wide female audience, but particularly with the teenage bracket. As for other characters, Baz Luhrmann has also done well in his selections à ¢Ã¢â€š ¬Ã¢â‚¬Å" Tybalt is a typical gangster type tall, dark hair, wild eyes etc.. Nurse is an Italian-American woman who looks like a motherly figure, Capulet is a stereotypical corporate businessman and Mercutio is a lively, energetic Afro-American. All of these characters suit their role well and each provide a certain aspect of popular entertainment humour, fear, evil etc which are necessary for a film to be well received. In contrast to this, Franco Zefferelli did not have the budget to employ world famous actors, making his choices a lot more difficult. However, as the film isnt aimed at the younger generation, the need for popular actors is lessened greatly and the need for actors who know the text well is increased. Once again, the directors choice was good, with each actor adapting to his or her role well. The character of the Nurse in particular was a casting triumph, the actress portrays the character flawlessly, providing all of the comic dialogue as if she had written it herself. Through these characters, Zefferelli has tried to produce an accurate reflection of Shakespeares work, relying on the talents of the actors and actresses rather than their reputation to make the film popular and educational. To accompany the dialogue, create atmosphere and represent feelings, both directors have included music with their scene. To tie in with his films modern style, Baz Luhrmann chose two pieces of music to play during the party. The first is the song young hearts being sung/mimed by Mercutio. The director chose this song and the way it is performed for two reasons. Firstly, comic entertainment. The sight of a tall, well built black man wearing make-up, a short skirt and tight top performing a disco classic is enough to make anyone laugh. The song is performed as Romeo staggers into the party, still under the influence of Mercutios drug. The wild performance of Mercutio and the fast beat of the song may also be meant as a reflection of the atmosphere and mood of the party. The second reason Baz Luhrmann chose this song to feature in his film are the lyrics à ¢Ã¢â€š ¬Ã¢â‚¬Å" young hearts, run free, never be hung up, hung up like my man and me! These lyrics are directly related to the character of Romeo, whom we have learnt to be hasty and foolish in matters of the heart, as shown in his devotion to Rosaline who he thinks he loves, but instantly forges upon seeing Julie. .ud99abbb6693fc9008db794d40a819b42 , .ud99abbb6693fc9008db794d40a819b42 .postImageUrl , .ud99abbb6693fc9008db794d40a819b42 .centered-text-area { min-height: 80px; position: relative; } .ud99abbb6693fc9008db794d40a819b42 , .ud99abbb6693fc9008db794d40a819b42:hover , .ud99abbb6693fc9008db794d40a819b42:visited , .ud99abbb6693fc9008db794d40a819b42:active { border:0!important; } .ud99abbb6693fc9008db794d40a819b42 .clearfix:after { content: ""; display: table; clear: both; } .ud99abbb6693fc9008db794d40a819b42 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud99abbb6693fc9008db794d40a819b42:active , .ud99abbb6693fc9008db794d40a819b42:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud99abbb6693fc9008db794d40a819b42 .centered-text-area { width: 100%; position: relative ; } .ud99abbb6693fc9008db794d40a819b42 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud99abbb6693fc9008db794d40a819b42 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud99abbb6693fc9008db794d40a819b42 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud99abbb6693fc9008db794d40a819b42:hover .ctaButton { background-color: #34495E!important; } .ud99abbb6693fc9008db794d40a819b42 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud99abbb6693fc9008db794d40a819b42 .ud99abbb6693fc9008db794d40a819b42-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud99abbb6693fc9008db794d40a819b42:after { content: ""; display: block; clear: both; } READ: How are act 1, scene 1 and act 3, scene 1 of Romeo and Juliet made exciting for the audience ? EssayThe words of the song are warning young people not to fall in love, but to be free and careless, something that Romeo should possibly take heed of. As contrast to this, when Romeo first sees Juliet, the music changes and a solo artist is introduced, performing a slow, romantic ballad. This sharp contrast is included to show the dramatic change in Romeos mood after the drug has worn off and he has seen Juliet. Also, it helps to mark a change in the pace of the as the night draws on and the heat of summer makes the guests lethargic. The romantic lyrics of the song are again related to Romeo as he quickly falls in love with Juliet. In this version, the sonnet spoken between the two is more steady and deliberate, where as in Franco Zefferellis version it is conducted more as conversation than a poem. As a result, the romantic tension that is developed in the original play does not build to any great height. However, as the film is set in the 1590s any unsupervised contact between young persons of the opposite sex would be considered improper, and so Juliet talks to Romeo whilst pretending to watch a dance so as not to be thought promiscuous. It is herd to conclude whether or not the sonnet is performed in this way to fit its historical context or simply because this is how the director interpreted the text but what is gained through historical correctness is lost via lack of entertainment value. The music in Franco Zefferellis film is performed by a group of musicians, such was the only way in Shakespeares era. When Romeo and Juliet first meet, they are dancing a seemingly popular dance known as the Maritzka, which appears to be an actual dance of the Elizabethan age. If it is, then it is to the directors credit that he has continued to keep even small details in the correct historical context. However, further research would be needed to prove this theory. As with Baz Luhrmanns film, the first tune is quick and merry, again illustrating the general mood of the jovial party. After the dance is over, a solo singer is brought in, and a slow song is sung over gentle notes of a classical guitar. It is over this song that Romeo and Juliet speak the sonnet. The words of the song speak of young love being like a rose, blossoming and then dying. Just as with the song in Baz Luhrmannns production, the words of the song bear a special significance to the plot, and both are played again at certain points of the film. These similarities in the use of music show that even though times and social contexts change, peoples emotions and feelings can be reflected and brought out through music, whatever the style or method of performance. As the scene is set in a fancy dress party, costume is an imperative factor in creating the correct atmosphere. Both productions include fancy dress, but it is easy to see the contrast in choice of costume between the two contexts. For example, in the 1590s Zefferellis version the guests just wore simple facemasks in conjunction with their best attire. The design of the mask does not bear any significance with character wearing it, but instead of this, Zefferelli has chosen to highlight the clothing of the times. By doing this, Zefferelli has made his scene very useful to his student audience, who may be interested in different aspects of Elizabethan life, including clothing. Baz Luhrmann however, has used the party sequence to show us more about the characters personalities through their costumes. For example, Romeo is dressed as a knight, suggesting courage, bravery and loyalty. Juliet is presented in a snow-white angels costume, symbolising purity, goodness and brilliance. However, we know that she has disobeyed her parents in the past and perhaps this is a false image? Conversely, Tybalt is attired in sequined devil outfit, complete with horns. Through this costume, we can see that Tybalt is an evil, fiery character, and he doesn t mind people knowing this fact. Murcutios flamboyant, extravert personality is conveyed by him being dressed as a women, complete with make-up, high heels, mini skirt and a tight top. Baz Luhrmann uses these images to strengthen any ideas the viewer had about each characters personality, and it is possibly to draw strong stereotypes from the information we have been shown through costume. In both versions of Romeo and Juliet that have been studied, the language used is directly derived from Shakespeares original text. Even in Baz Luhrmanns modern adaptation, where the classical style dialogue may appear out of place, the imagery created through the language of Shakespeare could not have been replaced and still has significance in the modern society of Baz Luhrmanns movie. For example, Romeos speech on his initial sight of Juliet remains unchanged in both versions. The directors chose to do this because some of the imagery used à ¢Ã¢â€š ¬Ã¢â‚¬Å" She that teaches the torches to burn bright! It seems that she hangs upon the cheek of night does not require alteration, and is as relevant in modern life as it was then. This type of powerful imagery was extremely important In Shakespeares theatre, as Juliets part would have been played by a man, and the audience would need to be told how beautiful she is and the impact she has had on Romeo. This would especially important for those members of the audience who had a poor view of the stage, and relied on the dialogue to follow the story, Overall, the best presentation of act one, scene five is that of Baz Luhrmann. He provides all aspects of entertainment drama, romance, drama, etc.. whilst still portraying all of Shakespeares intended images. He achieves this through good casting, contrasting old language and modern society and through excellent use of imagery.